5 Dysfunctions of Using Profit As Your Only North Star Metric

Sean Flaherty
8 min readFeb 7, 2022
A Rocketship Diagram with Trust, Loyalty and Advocacy on the left providing thrust and Marketing, Sales, Delivery, Warranty & Business Outcomes pointing to ROI on the nose of the rocket.
How Metrics Are Related To Each Other

In a capitalistic society, profit is the fuel that allows us organizations to sustain and thrive. It is the fuel that can be used to invest in better and stronger human relationships. When it is used to create more possibilities in the world through re-investment, it is a beautiful thing. We need profit, so that we have the freedom to invest in our long-term future, and without it, it…

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