6 Dysfunctions of Using a Survey as a North Star Metric

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Surveys Can Be Deceiving

We love our data and we need it to make decisions. Surveys can be a valuable tool, when used sparingly and directed to the right people and under the right circumstances. However, when their results are used to try to systematically guide the behavior of your team, they don’t work very well. Surveys are subjective proxies that can lead to dysfunction for many reasons. Let’s explore a few of…



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