Commitment is Rare In Business

Commitment, highlighted in red amongst a list of words, with a logo of interlocking rings.
Be purposeful with your commitments. It is a key to building and sustaining trust.

Commitment is rare. Building a culture of commitment in your organization accelerates trust.

People often avoid making small interpersonal commitments because they are risky. According to Daniel Kahneman, the Nobel Prize-winning and prolific academic, we value loss about twice as much as we value gains, thus it follows that we are more likely to avoid a negative experience resulting from a missed promise than…