Trying to Serve Everyone Gets Us In Trouble

Creating a clear understanding of who your organization serves is a key to creating a powerful vision
Ecosystem Map (Based on Ken Wilber’s AQAL Model)
Four quadrant model with internal on the left, external on the right, groups on the bottom and individuals on the top. Nested hierarchies shown in each quadrant.
Four quadrant model with internal on the left, external on the right, groups on the bottom and individuals on the top. Nested hierarchies shown in each quadrant.
The Dominance Hierarchies in Business Are Complicated
Nested Semi-Circles of External Groups | Investors > Planet > Nation > Industry > Town
Nested Semi-Circles of External Groups | Investors > Planet > Nation > Industry > Town
External Group Hierarchies and Dynamics
Nested Semi-Circles of External Groups | Investors > Planet > Nation > Industry > Town | Arrows showing flow of resources from the outside-in and Economic rents flowing inside-out.
Nested Semi-Circles of External Groups | Investors > Planet > Nation > Industry > Town | Arrows showing flow of resources from the outside-in and Economic rents flowing inside-out.
External Group Stakeholder Flows
Internal Group Dynamics
Individual Hierarchies Inside of Organizations
Nested Semi-Circles of External Individuals | CXO > Purchasing > Influencer > Client Buyer > User / Consumer
Nested Semi-Circles of External Individuals | CXO > Purchasing > Influencer > Client Buyer > User / Consumer
External Individual Hierarchies and Dynamics
Nested Semi-Circles of External Individuals | CXO > Purchasing > Influencer > Client Buyer > User / Consumer | Arrows showing flow from the outside in for resources and from the inside out for economic rents
Nested Semi-Circles of External Individuals | CXO > Purchasing > Influencer > Client Buyer > User / Consumer | Arrows showing flow from the outside in for resources and from the inside out for economic rents
External Individual Value Creation Flow
Value Flow Between Quadrants
Goodwill and Economic Rent Flow Between Quadrants
Shareholders > Planet > Nation > Communities > Leaders > Employees > Business Partners > Patients in nested half-circles
Shareholders > Planet > Nation > Communities > Leaders > Employees > Business Partners > Patients in nested half-circles

At the core of a great vision lies a clear understanding of the prioritization of its stakeholders.

Your actions belie your priorities.

Purposefully Segment Your Investments as a Leadership Team

Technologist. Philosopher. Inspirer.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store