Trying to Serve Everyone Gets Us In Trouble

Creating a clear understanding of who your organization serves is a key to creating a powerful vision

In business, having a clear and shared understanding of who your organization serves is the mark of a great vision and a powerful strategy. There are clear dominance hierarchies in every organization, big and small. The bigger the organization, the more important it is for the leadership teams to understand how these hierarchies add up and how they should be communicated so that they can be used to drive more…